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October27,
2008
Keith Whitmoyer
Pressroom Manager
AFL Web
70 Seaview Drive
Secaucus, NJ 07094
Dr. Mr. Whitmoyer:
On behalf of the Specialfications for Newsprint Advertising Production(SNAP)
committee, Dennis Cheeseman of US Ink /A Sun Chemical Company
and I, we are pleased to confirm that your organization has earned
the enclosed SNAP Certificate. SNAP is the standard that coldest
commercial printers and newspapers use to assure reproduction
quality. Through this program the SNAP Committee seeks to promote
greater understanding and application of SNAP specifications and
provide objective feedback to coldsaet commercial printers and
newspapers about the ability of their processes to comply with
the specification.
The SNAP Certificate represents a significant accomplishment.
It is given only to organizations whose advertising production
processes have objectively demonstrated an ability to produce
printed results to conform to SNAP specifications. Such conformance
suffests that the recipient organization’s processes—encompassing
its people, machines, materials, methods, and environment—are
understood and controlled in a manner than can allow that organization
to achieve SNAP specifical aim points consistently and in a way
that can meet and exceed advertiser expectations. In fact, and
in support of these goals, the SNAP Committee in encouraging every
organization to seek a SNAP Certificate on a regular basis as
part of its quality assurance activities.
In addition to receiving the Certificate your company’s
name will be featured on the Media Technology Partners / SNAP
web page. (www.snapquality.com) Additionally, SNAP Committee members
who write or speak about SNAP and its value may reference your
company as one that has earned this Certificate. Finally, if your
organization would like Dennis or me to provide you with a quote
on the significance of this achievement for a company newsletter
or other communication, please contact ys using the information
shown below.
Congratulations to you and your team for your company’s
achjiements of a SNAP Certificate!
Sincerely,
Peter Brehm
Director, Training & Development and Chair, SNAP Committee
Dennis Cheeseman
Director, Customer Services and Vice Chair, SNAP Committee
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